Trigon Supplies
Trigon Supplies is one of Ethos Group's entities that allows partnered dealerships to make bulk orders of office and auto shop supplies. To make the ordering experience seamless and intuitive, an e-commerce shopify site was proposed to meet dealerships' expectation.
I collaborated with Marketing Team on branding establishment, shopify site creation & testing & optimization.
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Color Psychology
Orange
Happy. Energetic. Sociable. Friendly. Affordable. Enthusiastic. Sunny.
Orange is thought to stimulate appetite. Orange is used in some warning labels. Used frequently in retail. Often a “call to action.”
Yellow
Logical. Optimistic. Progressive. Confident. Playful. Creative.
Yellow is (generally) too bright a color to stand on its own and will require a secondary outline, background or bordering color. Universal caution color. Represents clarity.
Red
Bold. Passion. Strength.
Attention. Love. Exciting.
Action. Aggressive.
Red works equally well on black and white backgrounds. Can mean stop, danger and hot. An exclamation color. Pinks (tints of red) are generally considered feminine colors.
Blue
Trusted. Conservative.
Staid. Dependable. Honesty.
Most popular corporate color. Used frequently for online businesses & financial institutions.
Research & Color Palette Exploration
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Final Palette
We decided Trigon Supplies should be approachable, friendly and gives sense of "we have everything you need." At the same time, Trigon Supplies strives to make dealerships feel dependable, trustworthy and honest.
