Design approach

I solve problems through strategy-driven designs informed by research, testing insights & industry best practices.

My design evolves around meaningful and intuitive user-centered experience that evoke emotion with extra focus on connection between human and technology within a service system.

Work
Style

‧ Self-motivated

‧ Cross-functional collaboration

‧ Knowledge-share

‧ Project plan transparency

Experience

Senior Global User Experience Designer—Converse (Nike Inc.)
Oct. 2021 - Feb. 2026

ROLE SUMMARY:

  • Acted as a connective layer across product, engineering, creative, analytics, and research teams to drive alignment in an agile environment

  • Led UX strategy and design for Converse.com, driving capability development and optimization to create seamless end-to-end user experiences

  • Directed discovery efforts to identify customer needs and translate insights into intuitive, scalable digital solutions

  • Orchestrated cross-functional design initiatives, aligning user needs with business goals across the Converse ecosystem

  • Partnered with strategists to uncover pain points and define opportunities within key user flows and features

  • Ensured high-quality design implementation, maintaining consistency and accessibility across platforms

  • Tracked and analyzed engagement and conversion metrics, using insights to iterate on designs and improve overall experience performance


CART & CHECKOUT REDESIGN:

Redesigned Converse.com’s cart and checkout experience in partnership with an external agency, focusing on a mobile-first, seamless, and scalable journey. Provided UX direction and supported cross-functional teams through implementation and optimization.


CBY (Custom By You):

Drove UX strategy for the “Custom By You” experience across the site, strengthening storytelling and product education from discovery through customization. Optimized the builder experience to reduce friction and increase engagement and completion rates.

SHOP & EXPLORE:
Drove PLP optimization through usability audits and data analysis to improve product discovery. Introduced visual wayfinding and enhanced filtering to reduce friction, strengthen storytelling, and increase product findability across high-traffic PLPs.


ACQUISITION:
Led strategy for email and SMS acquisition across the user journey, designing seamless, non-disruptive touchpoints to drive sign-ups. Leveraged targeted approaches—including incentives, storytelling, and contextual prompts—and optimized lifecycle email flows to increase engagement.

User Experience Lead—CVS Health
Oct. 2018 - Oct. 2021

ROLE SUMMARY:

  • Led discovery efforts to identify customer needs and translate insights into intuitive, end-to-end digital experiences

  • Orchestrated design initiatives across cross-functional teams, aligning user needs with business goals to deliver cohesive solutions

  • Conducted and synthesized user research to uncover pain points and define opportunities within user flows and features

  • Collaborated closely with product, engineering, design, content, accessibility, analytics, and research teams in an agile environment

  • Ensured high-quality design implementation, maintaining consistency and accessibility across platforms


PAYMENT TEAM:

  • Optimized “Make a Payment” and member’s payment management experiences by streamlining operational and digital billing processes

  • Led payment initiative to create reusable component system that was leveraged across all business lines including pharmacy retail


HOMEPAGE/ DASHBOARD TEAM:

  • Partnered with SME (Subject Matter Experts) stakeholders, designers from different UX disciplines across different business lines to create vision of future pharmacy/ healthcare through data & insights gathering, technology trend exploration, and experiment

  • Participated exploratory “Account” initiative to re-define members’ tool & services, navigation, and way-finding across all business lines

  • Lead strategic implementation of retail Pharmacy homepage in partnership with Marketing team (CVS homepage)

UXUI Designer—Ethos Group
Jan. 2017 - Oct. 2018

  • Collaborated with cross-functional teams in an agile environment to define user models and enhance customer engagement across B2B and B2C digital experiences

  • Applied UX methodologies by conducting user research, mapping customer journeys, developing personas, and synthesizing insights to inform design decisions

  • Translated business goals into actionable design opportunities in various touchpoints and platforms. Worked collaboratively with writers, designers, front-end developers and architects to deliver responsive web projects and applications

  • Planned and executed usability testing and focus groups, leveraging insights to iterate on designs and improve overall user experience

  • Contributed to a company-wide rebrand by redefining B2B and B2C brand standards, ensuring consistency across digital and print touchpoints

‧ Foster teamwork & culture building

‧ Effective communication

‧ Attention to details & time management

‧ Adaptive—embrace & lead change

Skills

‧ Stakeholder & Partner Relationship

‧ Design Strategy/ Vision Creation

‧ Design Execution Do-now & North start Roadmap Creation

‧ Testing & Optimization Planning & Roadmap Creation

‧ Design Strategy & Exploration Workshop

‧ Cross-functional Workshop

‧ User Testing

‧ Prototyping

‧ Guideline Creation

‧ Design System Establishment & Implementation

‧ User Experience

‧ Service Design

‧ Figma