I solve problems through strategy-driven designs informed by research, testing insights & industry best practices.

My design evolves around meaningful and intuitive user-centered experience that evoke emotion with extra focus on connection between human and technology within a service system.

• Self-motivated

• Cross-functional collaboration

• Knowledge-share

• Project plan visibility

• Foster teamwork & culture building

• Effective communication

• Attention to details & time management

• Adaptive—embrace & lead changes

Experiences

Senior Global User Experience Designer—Converse (Nike Inc.)
Oct. 2021 - Present

User Experience Lead—CVS Health
Oct. 2018 - Oct. 2021

ROLE SUMMARY:

• Led discovery of customer needs and create meaningful, intuitive end-to-end digital experience through design interface

• Orchestrated design activities across disciplines and coss-functional teams to deliver aligned business goals and customer values

• Uncovered user needs and identify problems in a user flow or feature to be solved through research

• Worked in a cross-functional team environment collaborating closely with Product team, stakeholders, development team, visual designers, copy writers, accessibility, analytics, and researchers

• Ensure design implementation and user experience are consistent and accessible on all platforms

PAYMENT TEAM:

• Optimized “Make a Payment” and member’s payment management experiences by streamlining operational and digital billing processes

• Led payment initiative to create reusable component system that was leveraged across all business lines including pharmacy retail

HOMEPAGE/ DASHBOARD TEAM:

• Partnered with SME (Subject Matter Experts) stakeholders, designers from different UX disciplines across different business lines to create vision of future pharmacy/ healthcare through data & insights gathering, technology trend exploration, and experiment

• Participated exploratory “Account” initiative to re-define members’ tool & services, navigation, and way-finding across all business lines

• Lead strategic implementation of retail Pharmacy homepage in partnership with Marketing team (CVS homepage)

  
  

UXUI Designer—Ethos Group
Jan. 2017 - Oct. 2018

First UXUI design on the team. Provided

• Collaborated with Marketing team to analyze and define user model to improve customer engagement for B2B and B2C websites in agile process

• Advocated for UX process and thinking within team: worked closely with product owners, stakeholders and marketing team to conduct research, document customer journeys, create persona and collect data to better understand user needs and expectations for business opportunity

• Translated business goals into actionable design opportunities in various touchpoints and platforms. Worked collaboratively with writers, designers, front-end developers and architects to deliver responsive web projects and applications

• Conducted focus group usability testings and analyzed result/ insights that informed design refinement and potential corporate opportunities in customer engagement

• Led corporate B2B and B2C brand standards for rebranding initiatives from print, digital marketing material to website production

Skills

• Stakeholder & Partner Relationship

• Design Strategy/ Vision Creation

• Design Execution Do-now & North start Roadmap Creation

• Testing & Optimization Planning & Roadmap Creation

• Design Strategy & Exploration Workshop

• Cross-functional Workshop

• User Testing

• Protptyping

• Guideline Creation

• Design System Establishment & Implementation

• User Experience

• Service Design

• Figma