Design approach

I solve problems through strategy-driven designs informed by research, testing insights & industry best practices.

My design evolves around meaningful and intuitive user-centered experience that evoke emotion with extra focus on connection between human and technology within a service system.

Work
Style

‧ Self-motivated

‧ Cross-functional collaboration

‧ Knowledge-share

‧ Project plan transparency

Experience

Senior Global User Experience Designer—Converse (Nike Inc.)
Oct. 2021 - Feb. 2026


User Experience Lead—CVS Health
Oct. 2018 - Oct. 2021

ROLE SUMMARY:

  • Led discovery of customer needs and create meaningful, intuitive end-to-end digital experience through design interface

  • Orchestrated design activities across disciplines and coss-functional teams to deliver aligned business goals and customer values

  • Uncovered user needs and identify problems in a user flow or feature to be solved through research

  • Worked in a cross-functional team environment collaborating closely with Product team, stakeholders, development team, visual designers, copy writers, accessibility, analytics, and researchers

  • Ensure design implementation and user experience are consistent and accessible on all platforms


PAYMENT TEAM:

  • Optimized “Make a Payment” and member’s payment management experiences by streamlining operational and digital billing processes

  • Led payment initiative to create reusable component system that was leveraged across all business lines including pharmacy retail


HOMEPAGE/ DASHBOARD TEAM:

  • Partnered with SME (Subject Matter Experts) stakeholders, designers from different UX disciplines across different business lines to create vision of future pharmacy/ healthcare through data & insights gathering, technology trend exploration, and experiment

  • Participated exploratory “Account” initiative to re-define members’ tool & services, navigation, and way-finding across all business lines

  • Lead strategic implementation of retail Pharmacy homepage in partnership with Marketing team (CVS homepage)

UXUI Designer—Ethos Group
Jan. 2017 - Oct. 2018

  • Collaborated with Marketing team to analyze and define user model to improve customer engagement for B2B and B2C websites in agile process

  • Advocated for UX process and thinking within team: worked closely with product owners, stakeholders and marketing team to conduct research, document customer journeys, create persona and collect data to better understand user needs and expectations for business opportunity

  • Translated business goals into actionable design opportunities in various touchpoints and platforms. Worked collaboratively with writers, designers, front-end developers and architects to deliver responsive web projects and applications

  • Conducted focus group usability testings and analyzed result/ insights that informed design refinement and potential corporate opportunities in customer engagement

  • Led corporate B2B and B2C brand standards for rebranding initiatives from print, digital marketing material to website production

‧ Foster teamwork & culture building

‧ Effective communication

‧ Attention to details & time management

‧ Adaptive—embrace & lead change

Skills

‧ Stakeholder & Partner Relationship

‧ Design Strategy/ Vision Creation

‧ Design Execution Do-now & North start Roadmap Creation

‧ Testing & Optimization Planning & Roadmap Creation

‧ Design Strategy & Exploration Workshop

‧ Cross-functional Workshop

‧ User Testing

‧ Protptyping

‧ Guideline Creation

‧ Design System Establishment & Implementation

‧ User Experience

‧ Service Design

‧ Figma