Pharmacy Dashboard (high level vision: healthcare re-imagine)

Background:
the product, service design teams work in silo

Goal:

• A gateway to tailored, personalized experience

• Closing the gap between store and digital experience through service integration

• Provide clear navigation and guidance to next best actions

• Increase customer engagement through prompt services, helpful/relevant information such as, product offerings, personalized health resources & tools, rewards programs…etc

• Do the heavy lift and make it easy for customers to stay healthy from birth to death

• Change of brand- it’s more than just a pharmacy, corner snack shops

Opportunity:

• Single Sign On amongst business lines/ digital products- no logging on from different account, apps

• More streamlined customer support

• Bridge amongst pharmacy, clinics, insurance company

  
  

Involvement:

• Cross team & discipline collaboration sessions
  with PO PM & Marketing partners

• Conduct research to better understand user needs, expectations

• Collaborate with researcher to conduct moderated & unmoderated user testing

• Wire & prototype creation

• Create user journey & persona

  
  

Background: the product/ service teams work in silo

Pain-points observed by design team:

• Transactional & utilitarian look and and feel

• Created under the assumption that “refill” is the one and only task

• Lack of service integration and personalization

• Missing the sense of “having control”

• Little enablement

• Poor use of real estate

Involvement:

• Cross team & discipline collaboration sessions
  with PO PM & Marketing partners

• Conduct research to better understand user needs, expectations

• Collaborate with researcher to conduct moderated & unmoderated user testing

• Wire & prototype creation

• Create user journey & persona

Next steps:

• Learn user needs and expectations

• Get the foundation right - optimization

• Healthcare re-imagine - vision creation
  

• A gateway to tailored, personalized experience

• Closing the gap between store and digital experience through service integration

• Provide clear navigation and guidance to next best actions

• Increase customer engagement through prompt services, helpful/relevant information such as, product offerings, personalized health resources & tools, rewards programs…etc

• Do the heavy lift and make it easy for customers to stay healthy from birth to death

• Change of brand- it’s more than just a pharmacy, corner snack shops

Future Opportunity:

• Single Sign On amongst business lines/ digital products- no logging on from different account, apps

• More streamlined customer support

• Bridge amongst pharmacy, clinics, insurance company