CVS Retail Pharmacy Homepage

Marketing goal:

  • Boost customer engagement

  • Increase of account creation by 15%

  • Hub of landing pages, micro sites and campaigns

UX Digital team’s goal:

  • Product & service offering awareness

  • Streamline unauthenticated & authenticated pages

  • Set customer up for success with clear navigation, call to action and expectations

  • Accessibility & compliance and responsiveness

UXUI・In Collaboration with Marketing Team & Agency
My Involvement

Cross-functional Alignment & Collaboration

Collaboration sessions with stakeholders and cross-functional teams including:

  • Knowledge transfer

  • Research share-out

  • Design share-out

  • Brand & copy verbiage alignment

  • Project roadmap creation & planning

  • Implementation plan & QA

Research & Data

  • Unmoderated user testings & A/B testings

  • Card-sort, nomenclatural study, tree-test

Design

  • Wire-framing

  • UX journey & strategy

  • Design mock-ups

Next

The Lumen Project