Converse Storefront

In 2026, Converse prioritized expanding its presence on Amazon to tap into a high-intent customer base, leveraging the platform’s scale and trusted fulfillment (FBA) to drive brand discovery, increase conversion, and support overall growth.

Project Background
My Involvement

  • Brand Store Design

  • Product Highlight section on PDP

  • Competitive research

  • Insight share-out

  • Wire frame & prototype creation

  • UX journey

  • Design share-out

  • Implementation plan & QA

Brand Store

Brand Store Mock-Up by Creative Team

    • Enhance brand store experience to better balance storytelling with clear paths to purchase

    • Align storytelling with enterprise strategy to reinforce a “Chuck obsessed” narrative

    • Improve visual hierarchy in “Shop by Style” to strengthen usability and wayfinding

    • Reduce visual noise in “Shop by Gender” to elevate key content and clarity

    • Align product presentation with inventory to meet customer expectations

    • Introduce “Shop by Color” to support intuitive product discovery

Final Design

✶

Final Design ✶ 

↘︎ See live site

PDP Product Highlight 

Why

The idea of the implementation product highlight on Amazon is to not only carrying over the content on .com that’s known resonating well with customer but more importantly, to reduce cognitive load and quickly grab attention, enhance user experience, and boost conversions by summarizing key features and benefits in a scannable format.

Why

The idea of the implementation product highlight on Amazon is to not only carrying over the content on .com that’s known resonating well with customer but more importantly, to reduce cognitive load and quickly grab attention, enhance user experience, and boost conversions by summarizing key features and benefits in a scannable format.

Phase One Goals

  • Reflect CVS’s evolving brand as a comprehensive health and wellness destination—not just a traditional pharmacy.

  • Create a personalized member gateway that tailors the dashboard experience to individual CVS members.

  • Bridge in-store and digital services by integrating pharmacy, health services, and retail offerings into one cohesive experience.

  • Provide clear navigation and guidance to help members quickly identify and take their next best actions.

  • Increase engagement by surfacing relevant services, product offerings, personalized health resources, and rewards programs.

  • Simplify health management by doing the heavy lifting for members and making it easier to stay healthy at every stage of life.

Business Opportunities

  • Enable Single Sign-On (SSO) across CVS digital products and business lines to eliminate the need for multiple logins.

  • Streamline customer support by creating a more connected and efficient support experience for members.

  • Bridge key healthcare services by integrating pharmacy, clinics, and insurance into a unified digital ecosystem.

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