Trigon Supplies
an entity of Ethos Group,
enables partnered dealerships to place bulk orders for office and auto shop supplies. To improve the ordering experience, we introduced a Shopify-based e-commerce platform designed to be intuitive, efficient, and aligned with dealership expectations.Orange
Happy. Energetic.
Sociable. Friendly.
Affordable.Enthusiastic.
Sunny.
Orange is thought to stimulate appetite. Orange is used in some warning labels. Used frequently in retail. Often a “call to action.”
Color Psychology & Exploration
I collaborated closely with the Marketing team to establish the brand identity and led the creation, testing, and optimization of the Shopify site, ensuring a seamless end-to-end user experience.Yellow
Logical. Optimistic. Progressive. Confident. Playful. Creative.
Yellow is (generally) too bright a color to stand on its own and will require a secondary outline, background or bordering color. Universal caution color. Represents clarity.
Red
Bold. Passion.
Strength. Attention.
Love. Exciting. Action. Aggressive.
Red works equally well on black and white backgrounds. Can mean stop, danger and hot. An exclamation color. Pinks (tints of red) are generally considered feminine colors.
Blue
Trusted. Conservative.
Staid. Dependable.
Honesty.
Most popular corporate color. Used frequently for online businesses & financial institutions.
Final Palette
We positioned Trigon Supplies as an approachable, one-stop shop for dealership needs, balancing a friendly tone with a strong sense of trust and reliability. The experience was designed to feel both supportive and dependable, reinforcing confidence at every touchpoint.
https://trigonsupplies.com/