Pharmacy Homepage

Written By queenie wu

(collaborated with Marketing team & 3rd party agency and helped with implementation)

Marketing goal:

UX Digital team’s goal:

  • Product & service offering awareness

  • Streamline unauthenticated & authenticated pages

  • Set customer up for success with clear navigation, call to action and expectations

  • Accessibility & compliance and responsiveness/

  • Boost customer engagement

  • Increase of account creation by 15%

  • Hub of landing pages, micro sites and campaigns


Involvement:

  • Collaboration session with stakeholders and teams/ parties involved

  • Unmoderated user testing & A/B testing

  • Research: card-sort, nomenclatural study, tree-test

  • Brand & copy verbiage alignement

  • Implementation plan

  • Cross team coordination & collaboration

queenie wu
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Small Steps Create Big Shifts