Converse Storefront
In 2026, Converse prioritized expanding its presence on Amazon to tap into a high-intent customer base, leveraging the platform’s scale and trusted fulfillment (FBA) to drive brand discovery, increase conversion, and support overall growth.
Project BackgroundMy InvolvementBrand Store Design
Product Highlight section on PDP
Competitive research
Insight share-out
Wire frame & prototype creation
UX journey
Design share-out
Implementation plan & QA
Brand Store
Brand Store Mock-Up by Creative Team
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Enhance brand store experience to better balance storytelling with clear paths to purchase
Align storytelling with enterprise strategy to reinforce a “Chuck obsessed” narrative
Improve visual hierarchy in “Shop by Style” to strengthen usability and wayfinding
Reduce visual noise in “Shop by Gender” to elevate key content and clarity
Align product presentation with inventory to meet customer expectations
Introduce “Shop by Color” to support intuitive product discovery
PDP Product Highlight
The idea of the implementation product highlight on Amazon is to not only carrying over the content on .com that’s known resonating well with customer but more importantly, to reduce cognitive load and quickly grab attention, enhance user experience, and boost conversions by summarizing key features and benefits in a scannable format.
Converse.com (⇢ see it live)
Amazon Implementation (⇢ see it live)
Unisex ShoesKids' Shoes